# Niddo > Niddo is a premium product studio that designs and builds SaaS apps, custom software, and websites for companies worldwide — and ships its own products (such as PanelDesk). Founder-led, senior, and built in-house: design and engineering under one roof. Registered in South Africa; works with clients globally. ## What Niddo does - **Custom software & SaaS**: full products built end to end — MVPs and v1 launches, web and internal platforms, APIs and integrations, auth, billing, and dashboards. - **Websites & interfaces**: fast, premium marketing sites and product UI, plus design systems and CMS tooling. - **Automation & AI**: workflow automation, AI agents and assistants, data and reporting pipelines, and tool/app integrations. ## Who it's for Founders and companies who need real software built — from a first MVP to a production platform. Niddo also runs its own products, so it builds client work with an owner's mindset. ## Key facts - Type: software / product development studio (design + engineering in one team). - Founder & lead engineer: Sam Fourie. - Area served: Worldwide (remote). - Legal entity: Niddo (Pty) Ltd, South Africa. - Contact: hello@niddo.io ## Pages - [Home](https://niddo.io/) - [Case studies](https://niddo.io/case-studies) - [One Journey — operations platform for a European walking-tours company (case study)](https://niddo.io/case-studies/one-journey) - [PanelDesk — our own SaaS: shop-management software for auto body shops](https://niddo.io/case-studies/paneldesk) - [Services](https://niddo.io/services) - [Custom software & SaaS development](https://niddo.io/services/custom-software) - [Web development & product interfaces](https://niddo.io/services/web-development) - [Automation & AI development](https://niddo.io/services/automation-ai) - [About](https://niddo.io/about) - [FAQ — building SaaS, MVPs & custom software](https://niddo.io/faq) - [Contact](https://niddo.io/contact)